Zeus Gamble is free to use because the casinos we link to pay us. This page explains exactly how that works, what it changes, what it does not, and where the conflicts of interest sit — including the ones that are not fully solvable.
We have written it at more length than a compliance notice requires, because a one-paragraph disclosure that says “we may earn a commission” tells you almost nothing about how the incentives actually run.
The short version
- We are paid by the casinos we list, not by you.
- You pay nothing extra for arriving through our link.
- Every link that can earn us money carries
rel="sponsored". - Commission does not decide the ranking order, and it does not decide what we report about an operator.
- It does decide which operators we are able to cover at all, and that is a real limitation.
How affiliate commission actually works
“We earn a commission” covers several quite different arrangements, and the differences matter because they create different incentives.
Revenue share
The operator pays a percentage of the net revenue it earns from players we refer, usually for the lifetime of the account. Net revenue means stakes minus winnings paid, minus bonus costs and payment processing.
The incentive this creates is straightforward: we earn more when a referred player loses more, and we earn nothing from a player who wins. That is the fundamental conflict in gambling affiliate marketing, and no disclosure makes it disappear. What it can do is make it visible so you can weigh our recommendations accordingly.
Some revenue share agreements include negative carryover, where a month in which referred players won more than they lost is carried forward against future earnings. Agreements without it are more favourable to the affiliate.
Cost per acquisition
A fixed payment for each player who registers and makes a qualifying deposit. Once that payment is made, the operator’s subsequent relationship with the player does not affect what we are paid.
CPA creates a different distortion: the incentive is volume of signups rather than quality of match. An affiliate paid on CPA has no financial reason to care whether the casino suits you, only that you deposit once.
Hybrid
A smaller upfront payment plus a reduced revenue share. Most established affiliate programmes offer some version of this.
Our agreements use these standard structures. We are not going to publish individual commercial terms — they are covered by the agreements and no affiliate does — but you are entitled to know the model, and now you do.
How to spot a commercial link
Every link that can earn us money carries the rel="sponsored" attribute, which is the value Google asks publishers to use for paid links. In practice that means every Play Now and Claim bonus button on this site, and every casino logo that leads offsite.
Links that earn us nothing: internal links to other pages on Zeus Gamble, links to regulators such as the Malta Gaming Authority and the Kahnawake Gaming Commission, and links to gambling support services such as ConnexOntario and BetBlocker. We do not monetise the responsible gambling page in any way.
You can verify this yourself. Right-click any button, choose to inspect it, and look at the rel attribute. We would rather you checked than took our word for it.
What the commercial relationship does not change
This is the section that matters, so it is specific rather than reassuring.
Ranking order
Our comparison pages are ordered by editorial rating, not by commission rate. Where a higher-paying operator has worse withdrawal terms than a lower-paying one, it ranks below it. The ranking is set in the content management system as an editorial field and is not derived from commercial data.
What we report
If an operator will not pay winnings back to a card, our review says so — on every page where that fact is relevant, including pages where we are being paid to promote that operator. Three of our eight casinos have exactly that limitation. It appears in the review, in the payment comparison tables, and in the FAQ.
Other examples of things we publish that do not help conversion: that no maximum cashout is stated anywhere in one operator group’s terms; that another group’s cashback expires 24 hours after it is credited; that one brand’s bonus terms are not fully localised for Canada and quote euros; and that none of the eight is licensed by iGaming Ontario.
Which operators we list
We have declined operators that met the commercial terms and failed the licensing check. Willingness to pay is necessary but not sufficient.
What it does change — stated honestly
The operators we cover are ones that run affiliate programmes. There are casinos serving Canadian players that we do not review because there is no commercial route to them, including some operating inside provincially regulated markets.
We are therefore not a complete map of the market, and no affiliate site is. If you want the full picture of what is available in a regulated province, the provincial regulator’s own list is the authority, not us.
There is a second, subtler effect worth naming. Because our revenue depends on people opening accounts, everything on this site is written by someone with a reason to want you to open one. We try to counter that with an editorial process that publishes inconvenient facts, and by writing the responsible gambling page as something we actually mean. You should still read this site as what it is.
Who we currently work with
The eight casinos on this site belong to two operator groups.
Granturo Malta Ltd operates Wildz, Caxino, Spinz, Wheelz and Beazt under Malta Gaming Authority licence MGA/B2C/1079/2025. See our Rootz platform page.
Ganadu Gaming Limited, registered in the British Virgin Islands, operates Speedz, Berriez and Flamez under Kahnawake Gaming Commission licence 01003. See our Ganadu page.
We have commercial agreements with both groups. Our review methodology sets out how they are scored regardless, and it is worth noting that our highest and lowest rated casinos come from these same two groups — the spread runs from 9.0 to 7.2.
Our editorial rules
These are the rules we hold ourselves to, written down so they can be checked against what we publish.
- No figure without a source. Bonus terms, limits and licence details come from the operator’s own Canadian pages. Where an operator publishes nothing, the field stays empty rather than being estimated.
- No invented negatives either. We do not mark a feature as absent because a database field is empty. An unverified feature gets no claim in either direction.
- Inconvenient facts are published at the same prominence as convenient ones. A payout restriction goes in the review body, not a footnote.
- Commission never reorders a comparison table.
- Corrections are made on the page and described, not quietly overwritten.
- The responsible gambling page carries no commercial links.
Accuracy and your own checks
We read bonus terms and banking limits from each operator’s own Canadian pages and re-check them at least quarterly. Terms still change without notice, and the operator’s own site is always the authority. Before you deposit, read the bonus terms and withdrawal conditions there — particularly the wagering multiple, the maximum bet while a bonus is active, and the expiry.
In August 2026 we found three of our own published payment figures had been taken from European localisations rather than Canadian pages. We corrected them and changed the process so every figure now has a recorded source. That is the kind of error we expect to keep finding, and we would rather describe it than pretend it does not happen.
If something on this site is out of date or wrong, tell us. We check it against the source and correct it on the page.
Regulatory position
Zeus Gamble is an information and comparison site. We do not operate games, hold player funds, or process payments, and we are not licensed as a gambling operator because we are not one.
Online gambling regulation in Canada is provincial rather than federal. Ontario runs its own regulated market through iGaming Ontario, with operators registered by the AGCO. Other provinces operate their own lottery-corporation platforms. Players outside those frameworks commonly use operators licensed offshore, which is the category all eight casinos on this site fall into.
None of the casinos we review holds an Ontario licence, and we state that on every page where the question arises. If you are in Ontario and want a provincially regulated operator, this is not the site that will find one for you.
You must be of legal gambling age in your province — 19 in most of Canada, 18 in Alberta, Manitoba and Quebec.
What happens when you click
When you follow a sponsored link, the operator receives a tracking identifier that tells it the visit came from us. That is how commission is attributed. The identifier is stored by the operator, generally as a cookie, for a period set in their affiliate programme.
We do not receive your name, email address, deposit amounts or gambling activity. What affiliate reporting shows us is aggregate: numbers of clicks, registrations and deposits, not identifiable individuals.
Once you are on the operator’s site, their privacy policy and terms apply, not ours. If you would rather not be tracked, you can navigate to the casino directly rather than through our link. You will get the same terms; we simply will not be paid.
Holding us to this
A disclosure page is only worth something if it can be checked. Three ways to check ours:
- Inspect the links. Every monetised link should carry
rel="sponsored". If one does not, that is an error and we want to know. - Compare our figures to the operator’s page. If a bonus term on this site does not match the operator’s own Canadian terms, tell us.
- Check whether we publish the bad news. Our reviews should tell you where a casino will not pay out to your deposit method, where a bonus expires quickly, and where a maximum cashout is unstated. If a review reads as though nothing could go wrong, it is not a good review.
Things we will not do
Gambling affiliate marketing has a set of conventions that are technically legal and, in our view, dishonest. We have decided against each of these, and naming them is the only way to make that decision checkable.
- No fabricated user ratings. Our scores are a single editorial judgement, and we present them as one. We do not publish an aggregate rating with a review count, because we do not collect user reviews and inventing a number like “4.8 from 2,431 players” would be a straightforward fabrication. This costs us the star display in search results, and we have accepted that.
- No countdown timers or false scarcity. A welcome bonus that has been running for two years is not expiring in eleven minutes. Timers that reset on page reload are a lie told with JavaScript.
- No fake freshness. A “last updated today” stamp generated automatically on page load tells you nothing. Our dates reflect when the content was actually reviewed.
- No invented exclusivity. If an offer is publicly available, we do not describe it as exclusive to us. Where a genuinely exclusive offer exists, we say what makes it different.
- No manufactured urgency in the copy. Nothing about depositing today is better than depositing next week.
- No hiding the restrictions. Where a casino will not pay back to your deposit method, that goes in the review body, not in grey text under a table.
Several of these choices reduce our conversion rate. That is the trade we have made, and if you find us breaking one of them it is a legitimate thing to hold us to.
Advertising standards and compliance
Gambling advertising in Canada is regulated provincially, and the strictest framework is Ontario’s. The AGCO’s standards for registered operators restrict, among other things, advertising that targets minors, that presents gambling as a way to achieve financial success, or that uses athletes and celebrities in ways likely to appeal to under-18s.
The casinos we review operate outside that framework, so those standards do not bind them or us as a matter of law. We nonetheless apply the substance of them to our own content: no framing of gambling as income, no imagery or language aimed at anyone under the legal age, and no suggestion that a bonus makes a game profitable.
Canadian consumer protection law also applies to us as a publisher. Under the Competition Act, materially misleading representations made to promote a product are prohibited whether or not money changes hands directly with the reader. A review site that misstates bonus terms is exposed to that, and rightly.
When offers change or expire
Bonus offers change more often than any other data on this site. Our approach is:
- Offers are re-read at least quarterly, and immediately if an operator announces a change.
- Where an offer has been withdrawn, we remove it rather than leaving it up as a lure. A page promoting a bonus that no longer exists is one of the more common failures on affiliate sites and one of the easiest to avoid.
- Where an offer changes in value, we update the figure and the wagering terms together. Updating the headline without the terms is worse than not updating at all.
- Where we cannot confirm an offer is still live, we say so rather than leaving it stated as fact.
Why disclosure matters more in this sector
Affiliate marketing is common across retail and travel, and in most of those categories the worst outcome of a biased recommendation is a mediocre purchase. Gambling is different in two respects.
First, the product can cause serious harm to a minority of users, and the revenue model means an affiliate earns most from exactly the users most likely to be harmed. Revenue share pays on losses. A site optimising purely for revenue would rationally target people who lose heavily and often, which is the opposite of what a responsible one does.
Second, the information asymmetry is unusually wide. Bonus terms are long, technical, and written by the party that benefits from them being misunderstood. A reader who does not know to check the maximum bet clause is not being careless; they are being asked to audit a legal document to make a small entertainment purchase.
That combination is why we publish the methodology, the restrictions and this page at length rather than treating disclosure as a footer obligation.
Contact and corrections
If a figure on this site does not match what the operator publishes, if a link is missing its sponsored attribute, or if you think a review reads as promotional rather than accurate, tell us. We check reports against the operator’s own source pages and correct on the page.
We cannot help with disputes between you and a casino — we have no standing and no leverage. For those, the operator’s complaints procedure comes first, then its licensing authority: the Malta Gaming Authority for the Granturo brands, or the Kahnawake Gaming Commission for the Ganadu brands. Every review names the licence and its holder precisely so that route is available to you.
Play responsibly
Gambling is entertainment with a negative expected return. Every casino we review provides deposit limits, loss limits, time-outs and self-exclusion, and those controls apply per brand rather than across brands.
Our responsible gambling page explains each tool, describes the design features that sustain play, and lists free confidential help across Canada — including ConnexOntario on 1-866-531-2600. That page carries no commercial links, by policy.